A compelling short film by Dustin Lance Black takes a look at young, queer romance and the choices teens have today in responding to those who may be different from them.
One of three short films written by Black for the Latin American ad campaign for Coca-Cola, “The Text” is a beautiful short that encourages teens to choose empathy over bullying — specifically aimed at the lesbian, gay, bisexual and transgender (LGBT) community.
“The Text” depicts a young teen learning a close friend of his is in a romantic relationship with another teenage boy.
“Are you going to go the way of kindness, or are you going to go for the easy joke when someone’s having a tough time?” Black told Ad Week. “If you do something with acceptance and kindness, you can create a true friendship.”
Coca-Cola has a history of showing support for the LGBT community through its advertising. Most recently, they placed ads around Amsterdam depicting queer families that read, “We choose happiness over tradition.”
We can only hope that businesses encouraging healthy, empathetic relationships among young, queer teens is the way of the future!
H/T Towleroad