When you are writing for your business, whether it be for your blog, your Facebook page, or your emails, the need for effective communication is vital. You need to practise the elements of the 4Cs, and the more you practice, the better you will become.
The good news for everyone is, that you don’t have to be an expert writer or advertising genius to accomplish messaging mastery. The 4Cs model is easy to understand, simple to apply, and works with any piece of writing you have to do.
The 4Cs consist of the following four ideas, and over the coming weeks, I will expand on each idea to make mastery a foregone conclusion:
Does the audience ‘get it’ – does the message resonate with them? Is there a connection?
Do the audience believe in who is saying it? Is it credible?