ACOMSDave

Community Journalist

  • Home
  • Community Journalist
  • Events
  • Media Page and Press Kit
    • Projects and Work
  • Resources & Documents
    • LGBTQ+ Support Groups and Documents
  • Archives
  • Contact

The 4Cs Model of Effective Communication – part I

13/05/2015 By ACOMSDave

When you are writing for your business, whether it be for your blog, your Facebook page, or your emails, the need for effective communication is vital.  You need to practise the elements of the 4Cs, and the more you practice, the better you will become.

The good news for everyone is, that you don’t have to be an expert writer or advertising genius to accomplish messaging mastery.  The 4Cs model is easy to understand, simple to apply, and works with any piece of writing you have to do.

The 4Cs consist of the following four ideas, and over the coming weeks, I will expand on each idea to make mastery a foregone conclusion:

 

Does the Audience Get The Message – the main idea?Apple

 

 

 

Bob MarleyDoes the audience ‘get it’ – does the message resonate with them? Is there a connection?

 

 

 

Justin BeiberDo the audience believe in who is saying it? Is it credible?

 

CricketDo the audience ‘catch’ the message – is it contagious?

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Filed Under: Community Journalist Tagged With: 4Cs, clarity, effective communications, purpose, writing

Categories

Copyright ACOMSDave.com © 2021