4Cs Archives - ACOMSDave

The Second C is ‘Connection’.

Making connections is what we all strive to do daily, whether it is with our partner, our children, or with our extended family; but then we move out into the ‘big’ world and here we seem to forget the rules we have used at home, and seem to think that they are put together differently for the ‘real’ world of business.

They are not!

Making a connection with a communicated idea or message means not only that the audience (the people who you have written for, or who you have made that telephone call to; or even just stopped and had a conversation with) get it, but that it resonates with them. It strikes a chord. It has, somehow, become part of their being.

Messages and ideas, in whatever form presented, that make connections are on their way to truly meaning something which is intrinsic to the your audience; and more importantly it will lead to new behaviours and actions.

When you are writing for your business, whether it be for your blog, your Facebook page, or your emails, the need for effective communication is vital. You need to practise the elements of the 4Cs, and the more you practice, the better you will become.

The good news for everyone is, that you don’t have to be an expert writer or advertising genius to accomplish messaging mastery. The 4Cs model is easy to understand, simple to apply, and works with any piece of writing you have to do.

The 4Cs consist of the following four ideas, and over the coming weeks, I will expand on each idea to make mastery a foregone conclusion:

Does the Audience Get The Message – the main idea?